Google has the largest search share and is the default for most people, while Bing is the main alternative, with Copilot integration and a rewards program. The better choice depends on your needs.
Market share
Google handles about 90% of global searches. Bing holds about 4% (StatCounter).
- Largest index.
- Strong local results and maps.
- AI Overviews.
Bing
- Powered by Microsoft, with Copilot AI.
- Rewards program (formerly).
- Strong image search.
Quality
Both give good results.
Default
Google is the default on Android and Chrome. Bing is the default on Edge.
Which
Try both.
Market and quality
Google handles about 90 percent of global search queries, while Bing holds about 3 to 4 percent worldwide, based on StatCounter data. In the US, Bing’s share is higher, around 6 to 8 percent. Bing powers results for services such as DuckDuckGo and Yahoo in part.
- Google offers a larger index, strong local results with Maps and fast AI Overviews. Bing offers integrated Microsoft Copilot features and Microsoft Rewards points.
- Independent tests show Google leading in many query types, though Bing performs close on general queries.
- Both collect data for advertising. DuckDuckGo and Brave Search offer more privacy-focused options.
Which to use
Try both with your usual searches. Google tends to perform best for local, shopping and niche queries. Bing may be better for image search features and Microsoft integration. Defaults matter: Google pays billions of dollars to be default search in browsers, a practice found illegal monopolization by a US federal court in August 2024. Change defaults in browser settings.
Market and quality
Google handles around 90 percent of global search, Bing about 3 to 4 percent, per StatCounter. Bing powers some AI features and Microsoft Rewards. Results differ in coverage and privacy.
Which to use
Choose Google for breadth and Bing for integrated Copilot features. DuckDuckGo is a privacy option.
Market and technology
Google handles roughly 90 percent of global search queries according to StatCounter, while Bing holds around 3 to 4 percent. Bing is owned by Microsoft and powers search in Microsoft Edge and Copilot. Google offers features such as Gemini AI Overviews, Maps and Lens, and an extensive index.
Which is better
Quality depends on the query. Studies and user surveys show Google usually returns more relevant results for local and informational searches, though Bing is competitive and rewards searches through Microsoft Rewards. Bing’s image and video search have fans. DuckDuckGo and others use Bing data. Privacy practices differ, and both collect data, so adjust settings. You can use both, and switching takes a minute by changing the default search engine in the browser.
Based on data from StatCounter and company documentation
